“It skyrocketed. 77,900+ shares.”
Transformation Church
Location
Pensacola, Florida
Church Age
10 Years Old
Weekend Attendance
950
“This is what drove me to finally come in-person - the fact that I was able to follow online for so long.”
The Challenge
The last thing Transformation Church wanted was their social media accounts to look like bulletin boards. Instead, their objective was simple. Their Executive Pastor, Justin Oswald, said it like this: “How can we grow our people even if they don't walk through our door? Or even if they're not our people? How can we help them grow as a Christian?”
How Posts Have Performed
Within a few months of partnering with SocialSermons, Transformation Church had their first viral post:
11M+ Views
77K+ Shares
24K+ Comments
290K+ Reactions
What made this post so special? The subject matter was parenting. The Bible shares wisdom on parenting. But it’s also a desperate need in culture. And this is the stuff we watch for at SocialSermons as we review your message each week - where are the intersections between faith and culture? That’s the sweet spot.
Online Growth
An amazing byproduct of Transformation’s viral post is that it set a new baseline for their church on social with engagement and reach.
Their Facebook page grew 407%. Meaning, every future post was reaching a much wider audience than ever before.
What About In-Person?
Transformation’s Creative Director, John Sapp, shares this story:
“There was a lady that just recently started going to our church. When I met her she said to me, “I've been watching online and engaging with your social accounts. And this is what drove me to finally come in-person - the fact that I was able to follow online for so long.””